Digital Signage Reporting

Imagine gives you a detailed view of how your screens, playlists, and individual content items are performing. Rather than relying on one general report, the Reports area is divided into three practical sections:

• Screens for uptime, downtime, outages, current status, and performance trends
• Playlists for playlist inventory, assignments, airtime, loop plays, and playing history
• Content for proof of play, total plays, airtime, screen reach, completion, content type, and recent activity

Each section includes its own filters and visual summaries, so you can start with a network-wide overview and then narrow the results to the period, screens, playlist, or media item you need. This makes the reporting useful for everyday monitoring, campaign checks, client reporting, and longer-term network planning.

Select Reports from the main Imagine dashboard. At the top of the reporting area, choose whether you want to review Screens, Playlists, or Content.

A useful starting point is to ask what you are trying to confirm. For example:

• Is a screen online and reliable? Start with Screens.
• Did the correct playlist run, and where? Choose Playlists.
• How often did a particular advert, image, video, or widget play? Open Content.

You can then use the filters at the top of that report to focus on the information that matters.

The screen uptime report shows when selected players were online or offline during the period you choose. Its summary includes uptime, downtime, total offline time, the longest outage, the number of incidents, and the current online status of the selected screens.

Below the summary, an hourly status timeline gives you a visual view of connectivity for each screen. A downtime and outage log then records the affected screen, when an incident started, when it ended, and how long it lasted.

This gives support and operations teams both the big picture and the detail needed to investigate a particular interruption.

Downtime is the total amount of selected time during which a screen or player was offline. An outage is an individual offline incident.

For example, a screen could record two hours of downtime made up of several short outages, or one continuous two-hour outage. Looking at both figures helps you distinguish between an unstable connection that drops repeatedly and a single longer interruption that may point to power, hardware, or site connectivity.

The outage log provides the start time, end time, and duration of each incident, while the summary shows the combined effect across the period.

Yes. The Trends & Comparison report compares the latest week with an earlier baseline, such as the previous four weeks. It shows whether uptime, weekly downtime, and the number of outages have improved or declined.

You can select the screens, comparison period, grouping, daily operating hours, and timezone. The report then highlights the locations that need attention, those that have remained stable, and the most improved sites. A trend graph and location comparison table make it easier to see whether a problem is isolated or part of a wider pattern.

The comparison report brings declining locations to the surface instead of expecting you to examine every screen one by one. It compares the latest results with the earlier baseline and shows changes in uptime, downtime, outages, and the longest incident.

Use this information to decide where to investigate first. A location with falling uptime and repeated outages may need its power, player, network connection, or operating hours checked. A site marked as improved can also help you confirm that a recent fix has worked.

Reporting points you towards the problem, while remote screenshots, screen details, and an on-site check can help confirm the cause.

Playlist reporting combines an inventory of your playlists with information about what has actually played on screen. The overview shows total playlists, active and idle playlists, the number of items across them, combined airtime, and tags.

You can also review:

• The number of items and duration of each playlist
• Which playlists are assigned to screens
• Recently modified playlists
• Idle playlists that may be ready for review or removal
• Playlist loop plays over time
• Screens reached and total airtime
• The top-performing playlist for the selected period

This helps you manage the library itself while also understanding how playlists are being used across the network.

An active playlist is assigned for use, while an idle playlist is not currently assigned to a screen. The playlist report separates these groups so you can quickly see how much of your playlist catalogue is in use.

An idle playlist is not necessarily unwanted. It may be a draft, a seasonal campaign, a reusable template, or content being held for a future launch. However, a long list of old, unassigned playlists can make the account harder to manage. The Idle section helps you identify sensible clean-up candidates without assuming that every unassigned playlist should be deleted.

Yes. The Playlist Playing History report shows how many playlist loops were completed during the selected period, together with the screens served and total airtime. You can view activity by hour, day, or week, and compare all playlists or focus on an individual one.

The report also breaks activity down by playlist and can show which screens played the selected playlist. This is useful when you need to confirm that a campaign reached the intended locations or understand why one playlist received more airtime than another.

The content report looks beyond the playlist and reports on individual media items. It can show the number of items played, total play events, combined airtime, screens reached, playlists used, completion, and the busiest playback hour.

It also identifies top-performing and recently active content, shows when plays occurred during the day, compares the mix of videos, images, and widgets, and highlights content with limited use. The inventory provides a detailed list of each item’s type, plays, airtime, screen reach, playlist use, and most recent playback.

Proof of play is a playback record showing that a particular content item was rendered by a player. It helps you confirm what ran, how often it played, where it appeared, and the airtime it received during the selected reporting period.

This is especially useful for paid advertising, supplier-funded promotions, compliance notices, internal campaigns, and any agreement where you need evidence that content was delivered. Imagine’s content and playlist reports let you move from a high-level summary into the individual items, playlists, and screens behind the result.

Proof of play confirms playback. It does not, by itself, prove that a person looked at the screen or acted on the message.

Yes. In the Content report, you can search for content by name and filter by content type. The inventory shows each item’s plays, airtime, screens, playlists, and last-played time, while selecting an item can provide a more focused breakdown.

Give important campaign files clear, consistent names before publishing them. A descriptive filename makes the correct advert, video, or widget much easier to find later, especially when several versions of a campaign are stored in the same library.

These measures answer different questions about your content:

• Plays is the number of recorded playback events.
• Airtime is the combined amount of time the content spent playing.
• Screen reach is the number of distinct screens on which the content played.
• Playlists used shows how many playlists included or delivered the item.
• Completion shows the proportion of recorded playback events that completed.

One figure rarely tells the full story. A short image may have many plays but less total airtime than a longer video, while a campaign with strong play numbers may still have limited reach if it only ran on one screen. Read the measures together and compare them with the campaign’s intended locations and dates.

Yes. The Content report highlights top performers by play count, recently active items, content with the widest screen reach, and underused content with relatively few plays.

This can help you decide what needs attention:

• Strong performers may be important campaigns receiving the intended delivery.
• Underused items may be assigned to too few screens, buried in a long playlist, scheduled for a narrow period, or simply no longer needed.
• Recently active content helps you confirm that current material is moving through the network.

Treat “underused” as a prompt to investigate, not an automatic judgement. Some content is intentionally limited to one branch or a short event.

Yes. The Content report includes an hour-of-day view and identifies the peak playback hour for the selected period. This can help you understand how schedules, screen operating hours, and playlist activity affect delivery across the day.

For example, a restaurant can check whether breakfast content played during the morning window, while a retailer can review whether a time-sensitive promotion received most of its plays during trading hours. This measures playback volume, not how many people were present at that time.

Yes. The content type filter lets you narrow the report to a particular type, while the Type Mix view compares the share of playback generated by videos, images, and widgets.

This gives you a quick sense of the content mix across the selected period. It can be useful when checking whether screens are relying too heavily on one format, but there is no ideal percentage that suits every network. The right balance depends on the audience, viewing time, message, and purpose of the screen.

Yes. The available filters depend on the report, but the reporting area includes controls for items such as screens or devices, date range, daily hour range, timezone, report detail, comparison period, grouping, playlist status, tags, content type, and content name.

Use the smallest sensible set of results. If you are checking one campaign, filter to the relevant dates and content rather than exporting the entire account. If you are investigating a location, select its screens and expected operating hours. Focused reports are easier to understand, share, and act on.

Yes. Imagine reports can be downloaded as an Excel workbook or PDF, depending on how you want to review or present the information. You can also email the report directly from the platform, which makes it easier to share results with a colleague, client, advertiser, or site manager without first downloading and attaching the file yourself.

Excel is useful when you want to sort, filter, or work further with the data. PDF is often better for a clear, fixed report that can be circulated or filed. Before sharing, check that the selected screens, dates, hours, and timezone are correct so the recipient receives the intended view.

Yes. You can narrow screen reports to selected devices and use grouped comparison views to review performance by location. The trends report is particularly useful for comparing stores or sites because it shows the latest result against an earlier baseline and identifies declining, stable, and improving locations.

Playlist and content reporting then helps you answer the next question: what actually played at those locations? Together, these views let you examine both operational reliability and content delivery without treating every screen in the network as though it serves the same purpose.

Set the campaign up with reporting in mind from the beginning. Use a clear name for the media item, confirm the intended screens and playlists, and agree on the campaign dates and operating hours before publishing.

Once the campaign has run:

1. Filter the report to the correct date range and timezone.
2. Search for the campaign content.
3. Check its plays, airtime, screen reach, playlists, and last-played information.
4. Review any locations that recorded unexpected downtime.
5. Export the results to Excel or PDF, or email the report directly from Imagine.

Be clear with advertisers that proof of play demonstrates delivery by the platform. It is not the same as verified audience size, attention, or sales uplift.

Uptime reporting tells you whether the player was online or offline. Proof of play tells you whether content was rendered by that player. They answer related but different questions.

A player can be online without the intended campaign playing, which is why uptime alone is not enough for content verification. Similarly, a playback record confirms that the player rendered the item, but it does not prove that the physical display was switched on, unobstructed, or watched.

For an important campaign, review screen uptime, proof of play, and remote or on-site checks together.

Imagine retains reporting data for 90 days. During this period, you can review, filter, and export the available information for your own records.

If you need to keep reports for longer, download them regularly in Excel or PDF format, or email them directly from the platform before the 90-day period expires.