Retail & shopping centres

Retail Digital Signage That Turns Foot Traffic Into Sales

Catch shoppers' attention, highlight your latest offers, and change prices and promotions in every store from one dashboard.

  • Update every store
  • Schedule by branch
  • Proof of play
High-brightness window display at a Johannesburg mall store
Quick answer

What is retail digital signage?

Retail digital signage is the use of screens in stores and shopping centres to display promotions, prices, product information, and brand content, managed from cloud-based software. Also called in-store digital signage, it covers window displays, screens at the tills, and video walls, and it can be managed store by store, by region, or centrally from head office.

  • In-store screens
  • Window displays
  • Till screens
  • Video walls
Why retailers switch

The retail challenges we solve

01

Slow and costly updates

Every new price or promotion means printing posters, sending them to each store, and hoping they go up on time.

02

Inconsistent stores

One branch puts up a new campaign days late while another has the wrong price, and head office has no easy way to check.

03

Promotions that go unnoticed

Printed posters blend into a busy store, and shoppers walk past offers they would happily have bought.

04

Expired offers left up

Posters often stay on the wall after a promotion ends, which makes the store look neglected and weakens shoppers' trust.

Applications

Retail digital signage use cases

In-store promotional screens

Screens near the products on promotion remind shoppers of specials, bundles, and loyalty offers while they're still deciding what to buy.

Window displays

A bright screen in the shop window shows passers-by today's offers and new arrivals, and keeps working after the store closes.

Queue and checkout screens

A queue gives shoppers a few minutes to spare, making the till area ideal for upcoming promos, impulse buys, and loyalty sign-ups.

Video walls

A video wall at the entrance or in a flagship store makes a strong first impression for launches and seasonal campaigns.

Shelf displays

Long, narrow stretch screens fitted along the shelf edge show prices, product details, and short videos at the moment shoppers are choosing what to buy.

Shopping centre screens

Directories, events, and tenant promotions on screens around a mall help visitors find their way and discover stores they might have missed.

Content ideas

What to show on retail screens

Ideas for content that works in stores, from the shop window to the till.

Talk to a specialist
  • Promotions and new arrivals

    Deals, bundles, new products, and loyalty offers.

  • Social posts

    Display social posts and handles to gain additional followers or engagement

  • Sale countdowns

    A live countdown to the end of a sale or leading up to Black Friday (available in our widget library)

  • Welcome messages

    A greeting at the entrance, with store news or a seasonal message

  • Trading times

    Opening hours, public holiday hours, and late-night trading, shown in the window after closing.

  • Supplier adverts

    Brand videos from suppliers, which can also bring in advertising income.

Features

Software features built for retail

Screen groups and tags

Group screens by region, store, or type, and send each campaign to exactly the stores that need it.

Scheduling and day-parting

Set the dates, days, and times each promotion runs, so morning and weekend offers change over on their own.

L-shape and ticker overlays

Add a price banner or scrolling message alongside your main content without compromising on visibility.

Proof-of-play reports

Show suppliers and head office what played, where, and how often, with branded PDF and Excel exports.

Remote monitoring

See which screens are online, take a screenshot of any screen, and get an email if one goes offline.

Featured widget

Sale widget

Promote your specials on screen in minutes

Turn this week's specials into eye-catching screen content in a few minutes. The Sale widget gives you a ready-made layout, so there's nothing to design, and you can update an offer as soon as a price changes. When a sale has a deadline, pair it with the Countdown widget.

  • Add your own product photo
  • Show the old price, new price, and saving
  • Change wording, colour, and font
  • Schedule it by store and date
FAQ

Retail digital signage FAQs

The free Starter plan covers one screen, with playlists and 100 MB of storage. For more screens, widgets, Canva, reports, and unlimited users, the Professional plan is R150 per screen a month, excluding VAT. Screens and media players are a separate cost, and we can quote for hardware and installation.

Start Today Get started for free

Ready to get started? Every screen, one dashboard

Join the businesses already running their screens on Imagine. Register in minutes, or book a demo and we'll show you around.

  • Free plan for your first screen
  • LG webOS & Android players
  • Set up in minutes